Branding

An (Unconventional) Lesson in Understanding Your Audience

Understanding your audience, and how you communicate with your various stakeholders, users, and/or community members is critically important to effective and targeted branding. Knowing what you’re saying is one thing – but knowing how to say it, and how to tailor your communications to specific users, is what’ll set you apart from the other generalized marketing we’re collectively inundated with.

A Spanish organization, Aid to Children and Adolescents at Risk Foundation (ANAR) has executed this in an incredibly unique way – displaying an ad that shows a different message for adults and children at the same time (though if you’re an exceptionally tall kid or short adult, things may get a little confusing). 

Not only is the ad brilliantly designed – it speaks volumes to the importance of tailoring your messaging to each distinct audience in a way that elicits a specific, desired response. In this case, adults see a photo of a sad child and the message, “sometime, child abuse is only visible to the child suffering it.”, while children see a photo of a child with bruises and the message, “if someone hurts you, phone us and we’ll help you”. 

Whether you’re soliciting donations, increasing awareness, or selling a product, take a moment today to consider the following about your brand:

  • Who/what are your target audiences?
  • How should each user/visitor/stakeholder perceive your brand?
  • How are you currently communicating to each of them differently?
  • How can you improve your communication to each key market.

Let ANAR’s ad serve as a lesson to the value of not only knowing your audience – but knowing how to communicate to them.

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