Practice Gratitude In Everything.


Every day here at Proof I send dozens of emails and Basecamp messages to clients, vendors, etc … and I (almost) always sign off messages with a simple “Thanks!” or “Thanks so much!” I occasionally throw in the celebratory “Cheers!” when we’ve wrapped a client project or generally have good news to share.

I’ve signed off on emails with these sentiments for as long as I can remember. Little did I know that I’ve been doing it right all along.

Saying “Thanks” Pays Off.

A recent article on Inc.com shared results that Boomerang App posted on their blog, stating that “Closing with an expression of gratitude thus correlated with a whopping 36% relative increase in average response rate compared to signing off another way.”

According to Boomerang’s findings in reviewing 350,000 emails, simply saying “Thanks” garnered a 63% response rate. While this is a simple and effective method to use in everyday business, it’s also a good reminder that kindness and gratitude can evoke positive responses and feelings in our lives in general.

Everyone at Proof approaches each day with gratitude toward each other and to our clients. It’s easy (most of the time) and infectious, and is backed by a very extensive study.

Make the effort daily to share your gratefulness and simply say “Thank you.” I’m sure it will make a noticeable difference in your work and the lives of those you interact with each day.

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