We’re a creative firm. We encourage brands to think “outside of the box” – acting strategically and creatively planning to best position and develop those brands for impact and long-term growth.
But I’d be lying if I told you we are allowed to really, truly be creative without feedback, guidelines, and revision. In most cases, we’re working with and for someone else, and that means it’s a collaborative process. The nature of collaboration is that while we may not always see eye to eye, together, we find the best path to a final result we all love.
For any creative individual, the back and forth collaboration and negotiation can be a little bit stifling. An artist creates a work of art to be appreciated – not to suit a specific need or achieve an articulated goal. That process of uninhibited creativity is something we work to build into our day to day – every day.
Some call it a creative outlet. My friend Colin calls it “showing your brush strokes”:
“…something I’ve learned in the time between now and when I was perfect is that real growth is found in showing your brush strokes. There’s value in presenting a finished work, of course, and in knowing how to polish something so that it’s equal to your current level of expertise. But just like a painting, your process and flaws and experiments with the medium add personality to the work you do. They’re what bring texture to the transparent; density to the intangible.”
You can, you should, you must – find an outlet to feed your ultimate desire to be creative without restrictions.
Maybe it’s found in a work of art that you paint. Maybe you discover it in writing words on a page. Or perhaps your medium is best articulated through sound and music. We all have something that lights us up inside – the thing we’d do all day every day if we could find a way to survive doing it. That one thing we can absolutely lose ourselves in.
It may never earn you a paycheck. It may never be appreciated by anyone but yourself. But feeding that creative flame can and does carry over to the day to day.
Whatever it is that makes you feel most creative. Whatever it is that inspires you and excites you. Go do that. You need it. The world is counting on you.