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As a national network of high-performing charter schools, KIPP is motivated by the mission of creating opportunities for all students, regardless of ZIP code. Our work with KIPP has included partnering with school networks in Chicago, Nashville, Indianapolis, and Jacksonville. For each network of schools, we have provided brand strategy, designed engaging and intuitive websites, and continue to work with each network on overall marketing strategy and on design and development of marketing and administrative materials that further support areas of growth in fundraising, enrollment, and recruitment.

Multi-Network Support

Through partnership with KIPP networks nation-wide, we’ve equipped each with clear and confident brand messaging and creative deliverables that bolster efforts in the recruitment of top-tier teachers and staff, increase demand for enrollment, and strengthen fundraising efforts. Most importantly, each network of schools continues to grow and are stronger than ever in their mission of guiding students to college and into their futures.

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“Proof’s desire to understand KIPP’s culture, theory of change, and the education landscape within which we work has resulted in a website that is brought to life with personal stories, while genuinely portraying our high-level impact. Their work has allowed us to reach more students, recruit talented teachers and leaders, and invest donors in our mission.”

Valor Collegiate Academies is a mixed-income model school based in Nashville that exists to empower a diverse community to live inspired, purposeful lives. For nearly a decade, Proof has partnered with the growing charter school network on branding and logo design, school naming, website design/development, and an extensive and comprehensive suite of administrative collateral, signage, and marketing materials.

How We Helped

With a clearly defined brand identity and message, Valor has had a positive impact on the lives of thousands of Nashville’s youth, with no signs of slowing down. We’re thrilled to have an ongoing relationship with the Valor team as they continue to grow their community and expand to new campuses.

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“The Proof team is incredibly responsive, solutions-focused, and are generators of creative ideas who work tirelessly to ensure final products are high-quality and exceed expectations. Proof has a keen eye for detail and knows how to differentiate a brand, artfully highlighting the aspects of an organization that make it it’s own and sharing that with a broader audience. We credit Proof for helping us thread our brand from virtual space to physical space — from our website to design elements within our campuses, our brand is cohesive. We appreciate the relationship we’ve built with Proof over the past 5 years and their high bar of excellence.”

The mission, goal, and core values at IDEA Public Schools are as meaningful today as they were at the network’s founding 20+ years ago. Serving more than 66,000 students across 9 regions in multiple states, IDEA stands as one of the largest operating charter networks in the country. At an important time mid-pandemic and during a shift in leadership, we partnered with IDEA to better tell their ‘why’, focusing in on their core values and developing assets and video content to support the announcement of refined values leading into the new school year.

Supporting the IDEA Team & Family

Traveling to Austin, San Antonio, New Orleans, and Baton Rouge, the Proof team partnered closely with the IDEA team and family in developing new and refined core values + supporting materials, and carried out an extensive and comprehensive video shoot that detailed the impact these values have on the day to day lives of teachers, students, and community members. Now, with a more aligned vision, the school network is well-equipped to continue its reach, impact, and growth across the country.


Get your free copy of our book, Build A Strong Charter School Brand. Increase funding, recruit top-tier talent, and bolster enrollment by harnessing the power and potential of your school’s brand.