BUILD A STRONG CHARTER SCHOOL BRAND
Charter schools are changing the education landscape in America. Learn how to increase funding, recruit top-tier talent, and bolster enrollment through effective branding and storytelling.
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“Proof’s desire to understand KIPP’s culture has resulted in a website that genuinely portrays our high-level impact. Their work has allowed us to reach more students, recruit teachers and leaders, and invest donors in our mission.”
— Berry Brooks, KIPP Nashville
“The Proof team is incredibly responsive, solutions-focused, and are generators of creative ideas who work tirelessly to ensure final products are high-quality and exceed expectations. Proof has a keen eye for detail and knows how to differentiate a brand, artfully highlighting the aspects of an organization that make it it’s own and sharing that with a broader audience. We credit Proof for helping us thread our brand from virtual space to physical space — from our website to design elements within our campuses, our brand is cohesive. We appreciate the relationship we’ve built with Proof over the past 5 years and their high bar of excellence.”
— Asenat Gonzalez, Director of Talent at Valor Collegiate Academies
“Democracy Prep has one of the highest college acceptance and enrollment rates in the country. 100% of graduates are admitted to college, with 80% admitted to the most selective colleges. 89% of all alumni enroll in college. Democracy Prep is propelling the lives of scholars, and improving the education landscape in communities around the country.”
— Alice Maggin, Dir of Comms at Democracy Prep Public SchoolsCharter School Branding Services
Featured Case Studies
KIPP CHARTER SCHOOLS
As a national network of high-performing charter schools, KIPP is motivated by the mission of creating opportunities for all students, regardless of ZIP code.
Our work with KIPP has included partnering with school networks in Chicago, Nashville, and Jacksonville. For each network of schools, we have provided brand strategy, designed engaging and intuitive websites, and continue to work with each network on overall marketing strategy and on design and development of marketing and administrative materials that further support areas of growth in fundraising, enrollment, and recruitment.
VALOR COLLEGIATE ACADEMIES
Valor Collegiate Academies is a mixed-income model school based in Nashville that exists to empower a diverse community to live inspired, purposeful lives. For more than 5 years, Proof has partnered with the growing charter school network on branding and logo design, school naming, website design/development, and an extensive and comprehensive suite of administrative collateral, signage, and marketing materials.
With a clearly defined brand identity and message, Valor has had a positive impact on the lives of thousands of Nashville’s youth, with no signs of slowing down. We’re thrilled to have an ongoing relationship with the Valor team as they continue to grow in reach and impact.
DEMOCRACY PREP PUBLIC SCHOOLS
Democracy Prep Public Schools is a network of open-enrollment, high-performing, public charter schools operating in New York City, Camden, NJ, The District of Columbia, Baton Rouge, and LA. As the school network has grown, so has the need to build and maintain a brand that clearly and confidently reflects their mission and unique approach to educating scholars.
We have partnered with Democracy Prep on several initiatives, from development of core brand standards and messaging during the school network’s rapid growth, to our most recent work on the redesign and development of the Democracy Prep website. They are now equipped with clear and confident brand messaging and guidelines, and their website is an intuitive, informative, and engaging destination and platform for bolstering student enrollment, securing top-tier staff, and increasing fundraising efforts.
SPEAKING AND WORKSHOPS
I’m Matt Cheuvront, CEO and Owner of Proof Branding. My team and I have created, designed, and developed brands for charter schools nationwide. I’ve led workshops and have spoken at the National Charter School Conference as well as local conferences and events in Tennessee, Georgia, North Carolina, Michigan, Texas, and California.